There was an interesting article on TechCrunch.com a few days ago that took the position that tech startups shouldn’t outsource product development. While we generally agree that startups should steer away from outsourcing the core of their technology, we think that collaborating with a specialized outside team is very effective in accelerating time-to-market for products [...]

A recent article on nearshoreamericas.com looked at the burgeoning inshore industry as a way for companies, particularly small to mid-sized operations, to save costs and increase productivity in the wake of the US recession. This is a great overview on inshoring that also highlights a few lesser known benefits: “When it comes to staying involved [...]

Facebook, Twitter, LinkedIn, YouTube, blogs, community forums. Every minute of every day, customers and prospects are on social media networks interacting with each other and with brands. Companies that haven’t tapped into these networks are missing out on an opportunity to drive brand awareness and downstream revenues. Unfortunately, utilizing social media is often confusing and [...]